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The production crew is obviously not blind to the prospect that Big Mouth could be an intriguingly significant show for South Korean fans and subsequently the worldwide market. Our starting premise is that smaller series have more opportunities to engage a broader audience the more financially viable programming blocks there are on South Korean networks.
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Rating as of 22.57 KST: 12.85% Big Mouth Episode One: įuture productions will be able to flourish if the Friday-Saturday programming block is able to compete successfully with the more traditional Saturday-Sunday block.
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Over 1100,000 viewers tuned in to the first episode on July 29th, according to data from AGB Nielsen, and subsequent reports on social media show that the viewership actually increased throughout the programme from 11.54 percent to 12.85 percent. It’s interesting to note how Big Mouth’s potential ceiling has been revealed by the early audience figures.
#KOREAN SERIES ON MBC4 TV#
We do not, however, want a certain programming block to take over the weekend schedule in the same way that viewers do not want a particular network to have a monopoly over the best shows.ĭoctor Lawyer, which had an average national audience share of 6.11 percent and a viewership of 1,111,000 people, according to AGB Nielsen, demonstrated how profitable the Friday-Saturday time period can be for MBC.īig Mouth, however, might demonstrate to network officials once more that there are additional possibilities for the TV schedule of domestic productions than merely the Saturday-Sunday slot if it manages to outperform these figures. Korean dramas often seek to be broadcast on the favoured Saturday-Sunday programming block for maximum viewers and engagement. This is due to the fact that Big Mouth will mark the MBC channel’s fifth consecutive early-weekend series since this block was formed in late 2021: Doctor Lawyer: June 3rd – July 23rd Big Mouth: TBAįrom November 12, 2021, through January 1, 2022, The Red Sleeve (2022) It’s interesting to note that the Friday–Saturday time period may be vital to Big Mouth’s popularity and potentially serve as a forerunner for the larger K-drama industry. However, it was later revealed in April 2022 that the new series will actually show on the MBC network, being broadcast on Fridays and Saturdays at 9:50 PM KST. A FLAGSHIP FOR MBC’S NEW SLOT COULD BE BIG MOUTHĪccording to reports, Big Mouth will only air on the tvN network in South Korea starting in September 2021. Otherwise, he risked falling victim to a network of lies and deceit that was trickling down from the privileged upper class. He is joined in this murder mystery by his nurse wife Go Mi-ho (Im Yoon-ah), who is also fighting to clear her husband’s name.Ĭhang-ho must delve deeper into a peculiar conspiracy theory in order to disprove the rumours that he is somehow connected to this high-profile murder case. The drama will follow Park Chang-ho (played by Lee Jong-suk), a mediocre attorney with a meagre 10% success rate who has developed a reputation for being a “Big Mouth.”Ĭhang-propensity ho’s to react without thinking things through has already gotten him and his coworkers into trouble, but when he gets involved in a murder investigation, everything is about to change. Lee Jong-suk, Im Yoon-ah, and Kim Joo-hun are the leading actors in the upcoming Korean drama series Big Mouth, a noir legal-crime drama. 4 Live evaluation of Big Mouth Episode 1.3 Doctor Lawyer: June 3rd – July 23rd Big Mouth: TBA.2 A FLAGSHIP FOR MBC’S NEW SLOT COULD BE BIG MOUTH.